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Fractional GTM and brand leadership for beverage and consumer brands.

Based in NYC

A smiling woman with shoulder-length blonde hair, wearing earrings, a pearl necklace, a layered gold necklace with a circular pendant, and a sparkly black top, standing against a stone wall background.

Hi, I’m Emily, founder of Maison Method.

I’ve spent nearly a decade working across brand, trade, and partnership roles for global luxury houses and beverage brands, focused on go-to-market strategy and execution across national retail, on-premise, and cultural platforms.

Prior experience includes Moët Hennessy, Constellation Brands, Reckitt, and Diageo.

Work With Me

Overview

I work with a small number of clients on a fractional or consulting basis, most often during periods of expansion or repositioning.

Clients often bring me in when:

  • A brand is entering new channels, markets, or partnerships

  • Growth is happening faster than internal alignment

  • Commercial and brand priorities feel misaligned

  • Teams are executing without a shared point of view

  • A launch or reset carries high business risk

How I Work

  • Clear launch and expansion plans across channel, pricing, positioning, and timing.

  • Sell-in narratives and account tools that translate brand strategy into action.

  • Focused guidance on which partners matter, how to structure them, and how to activate them well.

  • Priority markets, account planning, and field alignment so strategy holds up in the real world.

  • Clarity on what to prioritize, what to pause, and what to say no to as the business scales.

I work directly with founders and senior leaders on specific brand and go-to-market decisions. The work is hands-on, scoped, and focused on what actually needs to be decided or built.

I’m direct in my feedback, practical in my approach, and mindful of time and resources.

Engagement Model

Engagements are fractional or retainer-based, usually 1–2 days per week over a 3–12 month period. This allows for meaningful involvement and continuity without unnecessary overhead.